Did you know that every minute of every day, approximately 50 babies are born into poverty and will experience conditions lacking basic essentials including hygienically clean blankets?
Baby blankets symbolise a very special time in both a mother and child’s life, holding many precious memories of the early days of life. However, many babies across the world will never get the chance to experience even the simple comfort that a warm, hygienically clean blanket brings.
Laboratory tests commissioned by Dettol – on washed blankets donated by volunteer mums – show that baby ‘blankies’ carry a variety of bacteria even after a 40°C wash with a third of the washed blankets harbouring coliforms – a group of bacteria linked to faeces. Dettol is hoping to raise awareness of this research as well as donate much needed funds to support children’s health.
Dettol and Rachel Stevens (a celebrity mum of two and new ambassador of Dettol Anti-bacterial Laundry Cleanser) are encouraging mums across the UK to “keep the memories, not the bacteria” by donating a blanket via Freepost and sharing their special recollections and photographs of their babies’ blanket on social media. Once collected, the baby blankets will be hygienically washed with Dettol Anti-bacterial Laundry Cleanser before being re-distributed by Dettol to families in need.
Dettol Anti-bacterial Laundry Cleanser has also pledged to donate £1 for every blanket collected to children’s medical research charity, Sparks. Sparks want to raise much needed funds for UK families with children who are affected by serious illness or disability.
Keep the memories, not the bacteria and help to raise money for children’s health charity Sparks.
Donate a blanket today by sending it to:
Dettol Baby Blanket Donation
Balcombe Place Stables
Blanket donations will be collected until the end of December.
If you want to know more please visit http://www.dettol.co.uk/csr/donate/
* Information source:
#sharethememories official press release