* by Sandra Roycroft-Davis
Sugar! Anyone who’s ever tried to lose weight knows that sugar is the enemy – but isn’t it the hardest thing to cut down or give up? So many people repeatedly try and fail.
Most people go through horrific cravings, binges and mood swings when they try to cut down but this reaction should be no surprise when you learn that sugar is as addictive as cocaine. People also experience headaches and even get the shakes. This is all because of the effect sugar has on the brain.
If this is you, then there is exciting news because there is a way to end the hold sugar has over you without having any of the awful withdrawal symptoms. Firstly though, I think it’s crucial to understand a little bit about the impact sugar has on your brain and your emotions because knowledge means empowerment and empowerment is one of the keys to freedom!
Most people try to give up sugar because they want to lose weight. They invariably go on a diet and start depriving themselves of their pleasures and that’s when a whole series of unfortunate events begin to take place because there’s an emotional aspect to food that so many people don’t even think about – and this sabotages their efforts.
A survey of 1,000 people in America found 31 per cent thought lack of exercise was the biggest barrier to weight loss, 26 per cent said it was what they eat and 12 per cent said losing weight took up too much time. Only 1 in 10 thought emotions and habits were a factor.
This explains a lot – because to lose weight and keep it off long term we need to understand WHY we eat not just focus on WHAT we eat.
From a very young age, most of us become emotionally attached to sweet stuff. Parents use chocolate and sweet treats as a reward for being good or to help make us feel good if we’re upset or hurt. Birthday parties generally revolve around cake and sweet treats, too!
All these things keep reinforcing the association the brain has made: food / sweet treats / chocolate = pleasure.
We become conditioned to use food and sweet treats not only for nourishment and nutrition but for comfort and the reward and pleasure it gives. This all creates powerful connections that can last a lifetime.
Whenever the brain experiences pleasure it releases a neurotransmitter called dopamine. So when you experience pleasure for whatever reason, this process is activated – and the more you get the more you want. Evidence proves that sugar also kicks off this process, becoming our reward or feel-good drug of choice.
Losing weight is a miserable experience and we are creatures of pleasure so that’s why so many people are unsuccessful. However, it’s not all bad because once we’re aware of this happening then we can deal with it.
Here is a link to my free ebook which explains more about the effects sugar has and how you can end the misery…
* Sandra Roycroft-Davis is a Founder of ThinkingSlimmer.com