Let’s be honest, most food labels, being human or for our pets, are not really designed for your average Jo… you really do need specialist detailed knowledge if you wish to fully understand what you or your pet are eating. Human food labelling is slowly getting better, the regulations are changing and some labels are becoming straight forward, but what about pet food? Not so fast to change, so how do you go about deciphering that?
Well, this is a good question. Unclear terms and tons of marketing babble can make it really hard to truly understand what’s inside the packet.
What is Meat Meal?
Well, apparently there is no official definition of it, but it seems to be a high concentrated lower grade protein powder obtained from rendering down parts of an animal, which cost a fraction of the whole animal…
Every time you read on your label dehydrated, powder, dried, meal, concentrated… this is not whole meat, those are parts of the animal which are either surplus requirements in the human food industry or are not intended for human consumption… doesn’t sound very appealing, does it?
Now here is another pet food labelling dilemma. Let’s say, I just bought a puppy and I want to buy a high protein dog food to help him grow up big and strong… I look at the labels, I study all the numbers and tables and pick the one which shows the highest amount of protein… sounds good, right? Well, not really… it’s maybe not the right choice or even a good choice because I have no idea what type of protein they are using… protein from the whole chicken does not equal proteins obtained from say chicken beaks or feet… yet looking at the labels I will never know which grade of protein is in the pack.
A lot of people think that naturally the more expensive the food, then the better quality it is… I personally strongly DO NOT agree with this! I think if this would be the truth then there would be no need for mystery labelling… I think the company would be proud to clearly state what’s in their food for everyone to understand without having a degree in deciphering mystery labels. Don’t ever underestimate what a fully funded marketing department can achieve.
If you hoped this post will give you an answer as to how to read pet labels, well, I am sorry I couldn’t help…
Pet food labelling shouldn’t be a mystery, it should be clear, simple and understandable to everyone, to all customers.
I hope one day this will become a reality!
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